A(n)_____ describes and estimates the size and sales potential of market segments of interest to the firm and assesses key competitors in these market segments.

Question

Quizplus · Accepted Answer

A market opportunity analysis evaluates the potential size and sales of target market segments and analyzes competitors in those segments. This analysis helps firms identify potential opportunities and threats in those markets and helps guide their targeting and marketing strategies.

A(n)_____ Describes and Estimates the Size and Sales Potential of Market