Subway's ability to market itself as a "healthy" alternative to traditional fast food offerings most directly affected the _____ element of the company's marketing mix.

Question

Quizplus · Accepted Answer

The product element of the marketing mix refers to the actual product or service being offered, as well as its features, design, and packaging. Subway's focus on promoting itself as a healthy alternative to traditional fast food is a key aspect of its product offering, and has been a key driver of the company's success. By emphasizing the health benefits of its menu options, Subway has been able to differentiate itself from competitors and attract health-conscious consumers.

Subway's Ability to Market Itself as a "Healthy" Alternative to Traditional