If respondents are asked to rate a list of high-tech companies as excellent, good, fair or poor in terms of their delivery service, this is best described as an example of a(n) ______ scale.
A) interval
B) ratio
C) nominal
D) ordinal

Question

Quizplus · Accepted Answer

The use of "excellent, good, fair, or poor" indicates that this is an example of an ordinal scale, where the responses are in a specific order but do not have a numerical value or the same distance between them.

If Respondents Are Asked to Rate a List of High-Tech