Question 1

'There is a positive relationship between packaging aesthetics and product quality' This statement is an example of a:
A) management problem.
B) market symptom.
C) research hypothesis.
D) research objective.

Accepted Answer

The statement is proposing a relationship between two variables (packaging aesthetics and product quality), which is a research hypothesis that can be tested through data analysis.

Question 2

What market segments should be target market for a service can be answered through following questions, except:
A) What are the perceived benefits of the service?
B) Will consumers use the service?
C) How often consumers use the service?
D) Does consumption differ for demographics?

Accepted Answer

The answer of What market segments should be target market...

Question 3

Which of the two are similar?
A) problem statement and hypothesis
B) problem statement and research questions
C) research questions and research objectives
D) all of the above are unique to one another

Accepted Answer

The answer of Which of the two are similar?
A) problem...

Question 4

To learn how the price of product is perceived relative to competitor's pricing is a:
A) management problem
B) research question
C) research objective
D) research hypothesis

Accepted Answer

Learning how the price of a product is perceived relative to a competitor's pricing is a research objective because it specifies what the research aims to achieve or find out in relation to pricing strategies and competitive positioning.

Question 5

To measure the purchase intention is a:
A) management problem
B) research question
C) research objective
D) research hypothesis

Accepted Answer

Measuring purchase intention is a research objective because it specifies what the study aims to achieve or find out regarding consumers' likelihood to buy a product or service.

Question 6

A variable that has a limited number of distinct values is:
A) categorial
B) dependent
C) continuous
D) independent

Accepted Answer

A categorical variable is a variable that has a limited number of distinct values, also known as categories. Examples of categorical variables include gender, race, and type of car. Dependent, continuous, and independent variables can all have a wide range of values and are not limited to distinct categories.

Question 7

The researcher's unproven proposition is called a(n):
A) intuitive statement.
B) research objective.
C) research question.
D) research hypothesis.

Accepted Answer

The unproven proposition of the researcher is referred to as a research hypothesis. A hypothesis is a statement that is yet to be tested, and it is based on the researcher's preliminary knowledge of the subject being researched. Intuitive statement, research objective, and research question are not the same as research hypothesis.

Question 8

The decision for the selection of the sample covers following, except:
A) Can target population be identified?
B) Who and what is the source of data?
C) How large a sample is necessary?
D) Who will gather the data?

Accepted Answer

The decision for the selection of the sample covers the identification of the target population, the source of data, and the sample size required. However, the decision about who will gather the data is related to the data collection process and not the sample selection process. Therefore, option D is the correct answer.

Question 9

The overall evaluation of a research design includes all, except:
A) How much the study will cost?
B) How will the data be categorized?
C) Is outside help needed?
D) Is the time frame acceptable?

Accepted Answer

The overall evaluation of a research design typically involves considerations related to cost (A), the necessity of outside help (C), and the acceptability of the time frame (D). However, how the data will be categorized (B) is more related to the specifics of data analysis rather than the broader evaluation of the research design itself.

Question 10

Consider the statement, 'My product choice is based on brand name and price'. Which type of variable is product choice in this case?
A) independent
B) dependent
C) inconclusive
D) dependent and inconclusive

Accepted Answer

Based on the statement, the factor being measured is the impact of brand name and price on the individual's product choice. Therefore, product choice is a dependent variable as it is influenced by the independent variables of brand name and price. It is not inconclusive as it is a clear measurement being made.

Question 11

The statement, 'High price has a positive impact on brand image' is an example of a:
A) symptom isolation.
B) research question.
C) research objective.
D) hypothesis.

Accepted Answer

The statement is a hypothesis as it is a proposed explanation or theory that can be tested through research.

Question 12

The selection of a basic research design covers all, except:
A) Can a hypothesis be formulated?
B) What is the source of data?
C) How should survey questions be worded?
D) How should experimental manipulations be made?

Accepted Answer

The answer of The selection of a basic research design...

Question 13

'What attitude consumers have towards different brands of laptops?' is an example of a:
A) symptom isolation.
B) research question.
C) research objective.
D) hypothesis.

Accepted Answer

This is a research question as it is asking about consumers' attitudes towards different brands of laptops, which is a topic that needs to be explored through research.

Question 14

'How familiar consumers are with various brands of toothpaste?' is an example of a:
A) symptom isolation.
B) research question.
C) research objective.
D) hypothesis.

Accepted Answer

This is a clear research question that intends to investigate the level of consumer familiarity with various brands of toothpaste.

Question 15

Consider the statement, 'Social media advertising is driving the sales growth of a new product.' Which types of variables are 'social media advertising' and 'sales growth of a new product', respectively?
A) dependent; independent
B) independent; dependent
C) Both are interdependent variables.
D) Both are dependent variables.

Accepted Answer

Social media advertising is the independent variable because it is the factor being manipulated or changed to observe its effect. Sales growth of a new product is the dependent variable because it is the outcome or effect that is being measured to see how it changes in response to variations in social media advertising.

Question 16

Which type of variable is sales volume?
A) Continuous
B) Independent
C) Dummy
D) Classificatory

Accepted Answer

Sales volume is a continuous variable as it can take on any numerical value within a certain range.

Question 17

A variable to be predicted is:
A) categorial
B) dependent
C) continuous
D) independent

Accepted Answer

A variable to be predicted is also known as the dependent variable, as it is the outcome variable that is being predicted or explained by other independent variables. Categorical, continuous, and independent variables can all potentially be independent variables that are used to predict the dependent variable.

Question 18

A formal and logical explanation of an event is:
A) theory
B) problem statement
C) variable
D) unit of analysis

Accepted Answer

A formal and logical explanation of an event is a theory. A theory is a well-substantiated explanation of some aspect of the natural world that is based on empirical evidence and has been subjected to testing and refinement through scientific inquiry.

Question 19

Price is affecting sales of the company. In this example, sales of the company are a(n):
A) independent variable
B) dependent variable
C) sample
D) hypothesis

Accepted Answer

The statement indicates that price is affecting sales, meaning that the sales of the company are dependent on the price. Therefore, sales are the dependent variable in this scenario.

Question 20

Which type of variable is gender?
A) Continuous
B) Dummy
C) Dependent
D) Categorical

Accepted Answer

Gender is a categorical variable as it has distinct categories or groups (male and female).

Quiz 2: Problem Definition and the Research Process

'There is a positive relationship between packaging aesthetics and product quality' This statement is an example of a:

What market segments should be target market for a service can be answered through following questions, except:

Which of the two are similar?

To learn how the price of product is perceived relative to competitor's pricing is a:

To measure the purchase intention is a:

A variable that has a limited number of distinct values is:

The researcher's unproven proposition is called a(n) :

The decision for the selection of the sample covers following, except:

The overall evaluation of a research design includes all, except:

Consider the statement, 'My product choice is based on brand name and price'. Which type of variable is product choice in this case?

The statement, 'High price has a positive impact on brand image' is an example of a:

The selection of a basic research design covers all, except:

'What attitude consumers have towards different brands of laptops?' is an example of a:

'How familiar consumers are with various brands of toothpaste?' is an example of a:

Consider the statement, 'Social media advertising is driving the sales growth of a new product.' Which types of variables are 'social media advertising' and 'sales growth of a new product', respectively?

Which type of variable is sales volume?

A variable to be predicted is:

A formal and logical explanation of an event is:

Price is affecting sales of the company. In this example, sales of the company are a(n) :

Which type of variable is gender?