Asking consumers what they think about a possible brand name for a new product, is an example of which type of research?

Question

Quizplus · Accepted Answer

Asking consumers about a possible brand name for a new product falls under product research, which focuses on different aspects of the actual product, such as branding, packaging, design, and features. Pricing research, promotion research, and distribution research delve into different aspects of the marketing mix.

Asking Consumers What They Think About a Possible Brand Name