A soft drink company introducing a new clear cola wants to know whether the campaign on social media would be effective for selling. This is an example of a(n):

Question

Quizplus · Accepted Answer

The scenario is focused on whether a certain promotional activity (in this case, social media campaign) would be effective in selling the new product. Therefore, this falls under promotion research, which looks into the effectiveness of promotional strategies in reaching and influencing the target audience.

A Soft Drink Company Introducing a New Clear Cola Wants