Which research technique would be feasible for investigating changes in one variable (e.g. sales) while manipulating one or two other variables (such as pricing and advertising) under controlled conditions:

Question

Quizplus · Accepted Answer

Experimental study involves manipulating one or more variables under controlled conditions to observe the effect on the dependent variable. In this case, changes in sales can be observed while manipulating pricing and advertising. The other options like secondary data study, survey research study, and performance-monitoring research are not suitable as they do not involve controlled manipulation of variables.

Which Research Technique Would Be Feasible for Investigating Changes in One