Colorific recently began competing with Crayola coloring products.At the beginning of the school year,the _____ for Colorific products consists of back-to-school shoppers.
A) target market
B) buying center
C) mass market
D) consumer sample
E) aggregated demography

Question

Quizplus · Accepted Answer

A target market is a defined group that managers feel is most likely to buy its products.

Colorific Recently Began Competing with Crayola Coloring Products