The goal of environmental scanning is to _____.
A) identify opportunities and threats in the marketplace
B) eliminate all competition in the marketplace
C) close all environmental loopholes
D) control the external environment
E) increase product myopia

Question

Quizplus · Accepted Answer

The external environment can provide opportunities to serve new and changing needs,as well as warnings about changes that could threaten the current position of the firm.Environmental scanning can identify such opportunities and threats.

The Goal of Environmental Scanning Is to _____