The generation of novel ideas that may meet perceived needs, or respond to opportunities, for an organization is called _____.
A) a search initiative
B) creativity
C) ideas championing
D) a great idea
E) strategic analysis

Question

Quizplus · Accepted Answer

Creativity is the ability to generate novel ideas, which can meet perceived needs or respond to opportunities. A search initiative, ideas championing, and strategic analysis are all related to the process of generating and implementing ideas, but they do not refer specifically to the generation of novel ideas. "A great idea" is simply a descriptor of an idea, rather than a term for the process of generating ideas.

The Generation of Novel Ideas That May Meet Perceived Needs