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Assume You Are the Marketing Manager for a Leading U

Question 171

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Assume you are the marketing manager for a leading U.S.manufacturer of earth-moving equipment.Your company would like to become heavily involved in global marketing (especially in India)but has some capital limitations.Your job is to evaluate whether it should use contract manufacturing or direct investment.Compare and contrast these two options and make a recommendation.

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CONTRACT MANUFACTURING is private-label ...

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