Question 1

A product information source that originates with marketers promoting the product are referred to as a:

Accepted Answer

Marketing-controlled information sources,such as advertising and promotion,originate with marketers promotion the product.

Question 2

While Robinson was looking at the CDs at Walmart,he was trying to remember the name of the group that sang the song he liked on last night's episode of his favorite TV show so he could buy it.Since recording companies pay to have their CDs promoted on television shows,the source of information Robinson is trying to recall is:

Accepted Answer

Marketing-controlled information sources are product information sources that originate with marketers promoting the product.

Question 3

Mai Lin is checking out at the grocery store when she notices the candy display right next to the cash register."I haven't had a Mounds bar in years," she thinks."That looks good! I think I'll grab one." So she hands the candy to cashier and says,"I'll take this too." Mai Lin has just made a(n):

Accepted Answer

Unplanned purchases are impulse purchases.She did not go to the store specifically to buy the candy;she decided to buy it only when she saw it in the display as she was checking out.

Question 4

Bethany is in the market for a new cell phone.She tweets to her followers on Twitter: "Hey,looking for some info about good cell phone deals.Any advice?" Bethany is using a(n)_____ information source to help her make her decision.

Accepted Answer

Nonmarketing-controlled information sources do not originate with marketers promoting the product.

Question 5

An external information search is especially important when:

Accepted Answer

If a consumer perceives a purchase to involve high risk (financial,social,etc. ),an external search will lower the risk by providing more information.

Question 6

All of the following are examples of marketing-controlled information sources EXCEPT:

Accepted Answer

A friend's recommendation would not be controlled by any marketer.

Question 7

Warren loves to go to the beach on his vacation but hates to have to worry about the possibility of hurricanes.As Warren looked for where he should go on vacation this summer,he consulted a publication called Smart Money and learned the islands of Aruba,Bonaire and Curacao are not in the hurricane belt.Now he will only consider these island resorts as possible vacation destinations.This group of resort islands is called Warren's:

Accepted Answer

An evoked set is the set of brands a consumer recalls and would consider as possible purchase choices.

Question 8

All of the following influence the extent to which an individual conducts an external search for information EXCEPT:

Accepted Answer

Social class wouldn't necessarily affect the amount of information search a consumer would conduct.

Question 9

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is referred to as:

Accepted Answer

This is the definition of cognitive dissonance.

Question 10

Tariq is throwing a party tonight and needs to order a couple of pizzas.There are many pizza joints in town,but Tariq has narrowed down his choices to Tony's Pizzeria,Domino's,and Montoni's.These three restaurants represent Tariq's:

Accepted Answer

The evoked set is a group of brands,resulting from an information search,from which a buyer can choose.

Question 11

A group of brands,resulting from an information search,from which a buyer can choose is referred to as the buyer's:

Accepted Answer

A buyer's evoked set is the set of alternatives from which a buyer can choose;also called consideration set.

Question 12

Andrea just purchased a trip to Jamaica as a present to her husband for their tenth wedding anniversary.Andrea is anxious about the trip,afraid Bill will not like her choice of location and worried she spent too much money.Andrea is experiencing:

Accepted Answer

Cognitive dissonance is the term for postpurchase tension and anxiety.

Question 13

Another name for evoked set is:

Accepted Answer

These are the brands the buyer will consider and choose from.

Question 14

Rose is shopping for a new camera.She has set a maximum of $250 as the highest price she will pay,so she doesn't even bother considering cameras that cost more than that.Rose is narrowing the number of available choices by using a:

Accepted Answer

Cutoffs are either minimum or maximum levels of an attribute that an alternative must pass to be considered.

Question 15

Feeding her family healthy foods is important to Terri.She makes a point of buying organic products as often as possible.As she goes through the grocery store she remembers that she needs milk,so she heads over to the dairy case,intending to purchase the organic variety.She notices that a carton of organic milk is priced at $4.89;however,the store-brand milk is on sale for 99 cents.She hesitates for a moment,then selects the cheaper store brand,telling herself that she just can't pass up such a good bargain.As Terri wonders if she made the right purchase decision,she is experiencing:

Accepted Answer

Cognitive dissonance is an inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions.

Question 16

Which of the following items is MOST likely to be a fully planned purchase?

Accepted Answer

When a person is buying an expensive or complex item,such as a motorcycle,it is often a fully planned purchase based on a lot of information.

Question 17

Which of the following is an information source that is NOT associated with advertising or promotion?

Accepted Answer

Nonmarketing-controlled information sources do not originate with marketers promoting the product.

Question 18

Extending a well-known and respected brand name from one product category to another product category is referred to as:

Accepted Answer

Brand extensions are common a way companies employ categorization to their advantage.

Question 19

Arm & Hammer is a well-known and respected brand of baking soda.The company has put its brand name on several products,such as laundry detergent,toothpaste,kitty litter,and many more.These are examples of:

Accepted Answer

Brand extensions occur when a well-known and respected brand name from one product category is extended to other product categories.

Question 20

David is shopping for tires for his Audi.He looks in the yellow pages of the local phone book and calls Costco,Sam's Club,Sears and a local car repair shop.In his decision-making process,David is using:

Accepted Answer