Small firms often adopt a concentrated marketing strategy to compete effectively with larger firms.

Question

Quizplus · Accepted Answer

Small firms may not have the resources to compete with larger firms in terms of broad marketing campaigns. Therefore, they often adopt a concentrated marketing strategy that focuses on a specific market segment or niche where they can compete effectively. This approach allows small firms to differentiate themselves from larger competitors and build stronger relationships with their target market.

Small Firms Often Adopt a Concentrated Marketing Strategy to Compete