Product differentiation is a positioning strategy.

Name: Product differentiation is a positioning strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Product differentiation is a strategy that focuses on creating a unique product or service that stands out from competitors to attract a specific target market. It is a positioning strategy as it involves positioning the product or service as distinct and superior to alternatives in the minds of the target customers.

Product Differentiation Is a Positioning Strategy