Piper Corporation makes aircrafts.It produces several different planes for three categories of customer: Professional,Personal,and Trainer.What type of targeting strategy is Piper using?
A) Demand positioning
B) Concentrated targeting
C) Undifferentiated targeting
D) Multisegment targeting
E) Market differentiation
Correct Answer:
Verified
Q143: Companies that adopt a concentrated marketing strategy
Q144: _ is one of the potential disadvantages
Q145: Increasing share of customer means:
A) selling more
Q146: Pharmaceutical firms market many brands of cold
Q147: All of the following have been identified
Q149: Product positioning is the process of:
A) finding
Q150: A potential disadvantage of multisegment targeting is
Q151: When Coca-Cola introduced Diet Coke,a similar product,this
Q152: An individualized marketing method that utilizes customer
Q153: When a firm serves two or more
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