_____ is one of the potential disadvantages associated with a multisegment strategy.
A) Inadequate demand
B) Demarketing
C) Lower profits
D) Cannibalization
E) Loss of synergy

Name: _____ is one of the potential disadvantages associated with a multisegment strategy. A) Inadequate demand B) Demarketing C) Lower profits D) Cannibalization E) Loss of synergy
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Question

Quizplus · Accepted Answer

Cannibalization is a situation that occurs when sales of a new product cut into sales of a firm's existing products.

_____ Is One of the Potential Disadvantages Associated with a Multisegment