Land's End offers customers the option of having jeans and other types of pants made to fit them according to their waist,hip,and leg length measurements.This is an example of:
A) an application of the 80/20 rule
B) firewall marketing
C) one-to-one marketing
D) transformational marketing
E) data mining

Question

Quizplus · Accepted Answer

One-to-one marketing is an individualized method of marketing to customers.

Land's End Offers Customers the Option of Having Jeans and Other