One negative associated with the growth of one-to-one marketing is:
A) loss of customer loyalty toward firms that practice one-to-one marketing
B) customer unease at being treated "like a number," not an individual
C) a growing concern about consumer privacy because of data mining
D) an across-the-bard homogenization of products and services
E) the increasing amount of time consumers must take making purchasing decisions

Question

Quizplus · Accepted Answer

Some consumers have concerns about privacy because of the way data is gathered and used to identify specific consumers to target with offers.

One Negative Associated with the Growth of One-To-One Marketing Is