_____ is the development of a specific marketing mix to influence potential customers' overall perception of a brand,product line,or organization in general,and is related to the place a product occupies in consumers' minds relative to competing offerings.
A) Market differentiation
B) Diversification
C) Combination marketing
D) Positioning
E) Market aggregation

Question

Quizplus · Accepted Answer

This is the definition of positioning.

_____ Is the Development of a Specific Marketing Mix to Influence