Volkswagen developed an 18-month-long project to gain a better understanding of the American culture so it could develop cars more appealing to this market.The research project was called Moonraker.Moonraker was intended to play a(n)_____ role in Volkswagen's marketing research.

Question

Quizplus · Accepted Answer

One of the roles of marketing research is the gathering of descriptive data,which includes reporting consumers' attitude toward products.

Volkswagen Developed an 18-Month-Long Project to Gain a Better Understanding