Through marketing research,the Boston Symphony Orchestra (BSO)learned it has an older market and is not attracting younger concertgoers.It next conducted marketing research to determine if an integrated advertising campaign targeted to the younger market would be successful.In its second use of research,BSO employed _____ marketing research.

Question

Quizplus · Accepted Answer

The three roles of marketing research are descriptive,diagnostic,and predictive.The predictive function is to address "what if" questions.

Through Marketing Research,the Boston Symphony Orchestra (BSO)learned It Has an Older