When Kyla wanted patio furniture,she visited stores that had outdoor furniture,including Home Depot,Lowe's,Target,and Howard Lumber Company to find the set that would look just right on her patio.If Kyla represents a typical patio furniture shopper,you know this product is a(n):
A) homogeneous luxury product
B) shopping specialty good
C) operating supply good
D) convenience item
E) heterogeneous shopping product

Question

Quizplus · Accepted Answer

Patio furniture would be considered heterogeneous shopping products because consumers perceive patio furniture to have distinctive qualities such as sizes,shapes,and levels of functionality that match the style of the customer.

When Kyla Wanted Patio Furniture,she Visited Stores That Had Outdoor