Question 1

_____ products are products that are not known about or not actively searched for by consumers.These products require aggressive personal selling and highly persuasive advertising.

Accepted Answer

This is the definition of unsought products.

Question 2

Bang & Olufsen make some of the best sound systems in the world.After years of development,Bang & Olufsen recently released its new BeoLab 5 speakers.For audiophiles who demand the best in audio equipment,the $19,950 Bang & Olufsen BeoLab 5 speakers represent an example of a(n)_____ product.

Accepted Answer

Bang & Olufsen speakers are expensive,and no substitutes are acceptable to this consumer group.

Question 3

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

Accepted Answer

Specialty products are searched for extensively,and substitutes are not acceptable.These products may be quite expensive,and often distribution is limited.

Question 4

Which of the following products is most likely to be considered an example of a heterogeneous shopping product?

Accepted Answer

Heterogeneous shopping products are essentially different.Housing is one of the examples given in the text.

Question 5

When Kyla wanted patio furniture,she visited stores that had outdoor furniture,including Home Depot,Lowe's,Target,and Howard Lumber Company to find the set that would look just right on her patio.If Kyla represents a typical patio furniture shopper,you know this product is a(n):

Accepted Answer

Patio furniture would be considered heterogeneous shopping products because consumers perceive patio furniture to have distinctive qualities such as sizes,shapes,and levels of functionality that match the style of the customer.

Question 6

_____ are products consumers see as being basically the same,so consumers shop for the lowest price.

Accepted Answer

With homogeneous shopping products,consumers typically look for the lowest-priced brand that has the desired features.

Question 7

The two types of shopping products are:

Accepted Answer

Consumer perceive homogeneous shopping products as basically similar,but they perceive heterogeneous shopping products as essentially different.

Question 8

Harrison wanted a gas water heater.He watched newspaper ads until he found one on sale.For Harrison the water heater is a(n)_____ product.

Accepted Answer

Harrison is comparing ads looking for a low price.This is shopping product behavior.

Question 9

Unsought products are often sold through:

Accepted Answer

Because buyers do not actively seek to buy unsought products,companies that sell these products must go directly to them through all of the methods listed here.

Question 10

Every three months or so,Stanley cleans the lint out of the long vent to his clothes dryer.It is a messy job that Stanley hates.It is too bad that Stanley has never heard of the Casabella Bendable Dryer Vent Brush,a specially designed brush that would make his life a little easier.For Stanley,the dryer vent brush is a(n)_____ product because he doesn't know the product exists.

Accepted Answer

New products are often examples of unsought products until promotion reveals their existence.

Question 11

Unsought products typically are products that:

Accepted Answer

This is the definition of unsought products.

Question 12

Andrea needs to find a kennel for boarding her son's dogs.There are several different kennels in her community,and Andrea believes all of them to be basically alike.The only feature she is genuinely concerned about is low price.For Andrea,the kennel for boarding dogs would be classified as a(n)_____ product.

Accepted Answer

Homogeneous products are products that consumers see as being basically the same,so consumers shop for the lowest price.

Question 13

Which of the following is the best example of a shopping product for most consumers?

Accepted Answer

Shopping products are typically more expensive than convenience products and are found in fewer shops

Question 14

_____ products are searched for extensively,and substitutes are not acceptable.These products may be quite expensive,and often distribution is limited.

Accepted Answer

This is the definition of specialty products.

Question 15

Freda was proud of her shiny new iPhone.But she was disappointed when she began to notice scratches on its display surface.If Freda had of known about the clear static cling protective films that were available to protect the iPhone display from scratches,she could have avoided this annoying problem.For Freda,the protective films are a(n)_____ product.

Accepted Answer

New products are often examples of unsought products until promotion reveals their existence.

Question 16

Janet will only purchase Crate and Barrel products for her home.The products are expensive but Janet feels they have the highest quality and will last a very long time.These products represent _____ products.

Accepted Answer

Crate and Barrel home furnishings are expensive and no substitutes are acceptable to this consumer.

Question 17

_____ products are seen by consumers to differ in quality,style,suitability,and lifestyle compatibility.Comparisons between these products are often quite difficult because they may have unique features and different levels of quality and price.

Accepted Answer

This describes heterogeneous shopping products.

Question 18

A product line is a group of products that are closely related because the:

Accepted Answer

A product line is a group of closely related products offered by the organization that basically perform the same tasks and provide the same benefits.

Question 19

Evan Zimmermann loves watches.He collects vintage Rolex sport models made between 1950 and 1960.He paid $1,500 for his first watch in 2000.Now,the watch is worth $15,000.For Evan,the vintage watches are an example of a(n)_____ product.

Accepted Answer

The fact that Evan will only purchase the vintage Rolex sports watches made between 1950 and 1960 shows that the watches are a specialty product.

Question 20

Which type of consumer product requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores?

Accepted Answer

This is the definition of a shopping product.

Quiz 10: Product Decisions