Messages directed directly from marketers toward early adopters should normally use different appeals than messages directed toward the early majority,the late majority,or the laggards.

Question

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Early adopters tend to be more tech-savvy and risk-tolerant, so messages targeted toward them should focus on innovation and uniqueness. Messages directed toward the early majority should emphasize practical benefits and ease of use. Messaging toward the late majority should emphasize proven reliability and established use cases, while messages for laggards may need to address skepticism or resistance to change.

Messages Directed Directly from Marketers Toward Early Adopters Should Normally