_____ occurs when an existing product is targeted toward new market segments.It is another type of new-product development because the product is new to that segment.
A) Brainstorming
B) Diffusing
C) Repositioning
D) Screening
E) Reciprocity

Question

Quizplus · Accepted Answer

Repositioned products are existing products targeted at new markets or market segments,or repositioned to change the current market's perception of the product.

_____ Occurs When an Existing Product Is Targeted Toward New