After the research team at Nabisco had generated more than two dozen new-product ideas for a substitute for partially hydrogenated oils that tastes the same but has zero trans fat,the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy.This is called:
A) business analysis
B) diffusion
C) idea screening
D) test marketing
E) idea generation

Question

Quizplus · Accepted Answer

Idea screening is the first filter in the product development process.It serves to eliminate new product ideas that are inconsistent with the organization's new-product strategy.

After the Research Team at Nabisco Had Generated More Than