The first stage of the new-product development process is:
A) screening and concept testing
B) establishing the new-product strategy
C) exploring opportunities
D) developing a business analysis
E) the building of a prototype

Question

Quizplus · Accepted Answer

New-product strategy is the first subset of the organization's new-product development plan.It specifies what roles new products play in the organization's overall plan and describes goals.

The First Stage of the New-Product Development Process Is