Which of the following adopters is MOST likely to become an opinion leader?
A) Luddite
B) Early majority
C) Early adopter
D) Proactive adopter
E) Innovator

Name: Which of the following adopters is MOST likely to become an opinion leader? A) Luddite B) Early majority C) Early adopter D) Proactive adopter E) Innovator
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Question

Quizplus · Accepted Answer

Early adopters are more likely than innovators to become opinion leaders because of their closer affiliation with groups.

Which of the Following Adopters Is MOST Likely to Become