A company has learned that members of its target market are likely to collect more information and evaluate more brands than early adopters.They are cautious and thoughtful and do not try the product without asking someone else.The customers' dominant characteristic is deliberateness.In terms of the diffusion process,these customers are most likely:
A) innovators
B) early minority
C) laggards
D) early majority
E) late majority

Question

Quizplus · Accepted Answer

The early majority will collect more information and evaluate more brands than do early adopters.They rely on friends,neighbors,and opinion leaders for information.

A Company Has Learned That Members of Its Target Market