The MOST important factor in successful new-product introduction is:
A) a good match between the product and market needs
B) strong company leadership
C) an obsession with quantity rather than quality
D) a project-based team approach to new-product development
E) a history of carefully listening to customers

Question

Quizplus · Accepted Answer

All of the factors listed are important,but the most important is a good match between the product and market needs-as the marketing concept would predict.

The MOST Important Factor in Successful New-Product Introduction Is