Selfridges is the second-largest department store in Great Britain.It works with House of Frasier,one of its competitors,to reduce operating costs by sharing channels of distribution to ship goods from 1,500 plus suppliers.Selfridges and House of Frasier are engaged in:

Question

Quizplus · Accepted Answer

A strategic channel alliance is a cooperative agreement between businesses to use each other's already established distribution channels.

Selfridges Is the Second-Largest Department Store in Great Britain