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When Delphi-Grundig,a Manufacturer of State-Of-The-Art Car Radios,decided to Expand Its

Question 74

Multiple Choice

When Delphi-Grundig,a manufacturer of state-of-the-art car radios,decided to expand its marketing efforts into countries in which its products are not currently available,it did not have the time or resources to spend on developing new channels of distribution.Delphi-Grundig should consider a(n) :


A) industrial distributor
B) franchising system
C) reverse channel
D) strategic channel alliance
E) channel cooperative

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