There are eight critical business processes on which supply chain managers must focus.Which of the following is one of those processes?
A) Sales promotion activities
B) Returns management
C) Distribution intensity
D) Public relations activities
E) Environmental assessments

Question

Quizplus · Accepted Answer

Returns management is one of the eight critical business processes that supply chain managers must focus on. It involves managing returned products, analyzing the reasons for returns, and implementing measures to reduce returns and improve customer satisfaction. The other processes are strategic planning, customer relationship management, demand management, order fulfillment, supplier relationship management, product development, and commercialization. None of the other options listed are critical business processes for supply chain management.

There Are Eight Critical Business Processes on Which Supply Chain