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Essentials of Marketing
Quiz 14: Supply Chain Management
Path 4
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Question 61
Multiple Choice
Mattel,the world's biggest toymaker,ordered 18 million toys made in China to be recalled because of hazards such as the use of lead paint.Mattel's _____ process allowed it to handle the product recall efficiently.
Question 62
Multiple Choice
By working closely with its suppliers and listening to its customers,Target has improved the service encounter to a level that was not thought possible in mass retailing.This is an example of which of the eight critical processes performed by supply managers?
Question 63
Multiple Choice
Of the eight critical business processes on which supply chain managers must focus,which process allows companies to prioritize their marketing focus on different customer groups according to each group's long-term value to the company or the supply chain?
Question 64
Multiple Choice
The order fulfillment process involves all of the following activities EXCEPT:
Question 65
Multiple Choice
The activities that enable the demand management process to work include:
Question 66
Multiple Choice
The process of ABC segmentation is a critical process if _____ integration is to be successful.
Question 67
Multiple Choice
_____ are composed of bundles of interconnected activities that stretch across firms in the supply chain.
Question 68
Multiple Choice
Which business process ensures that firms in the supply chain have the resources they need?
Question 69
Multiple Choice
All of the following are activities related to the manufacturing flow process EXCEPT:
Question 70
Multiple Choice
New product idea generation and screening is related to which of the following processes?
Question 71
Multiple Choice
The amount of time between order placement,receipt of the customer's payment,and order shipment is known as the:
Question 72
Multiple Choice
There are eight critical business processes on which supply chain managers must focus.Which of the following is one of those processes?
Question 73
Multiple Choice
The _____ process seeks to align supply and demand throughout the supply chain by anticipating customer requirements at each level and creating demand-related plans of action prior to actual customer purchasing behavior.
Question 74
Multiple Choice
A firm that specialize in the order fulfillment process is called a(n) :
Question 75
Multiple Choice
ProLog is a firm that specializes in warehousing and fulfilling orders for firms as diverse as those supplying parts for manufacturers of complicated missile defense systems to those manufacturing pet care products.Firms contract ProLog to manage part of all of their order fulfillment process.ProLog is an example of a:
Question 76
Multiple Choice
After examining performance data,the Queen City Awning Company has determined that each employee should be able to manufacture ten canvas awnings each day.This is an example of an internal:
Question 77
Multiple Choice
_____ integration is a competency that enables firms to offer long-lasting,distinctive,value-added offerings to those customers who represent the greatest value to the firm or supply chain.
Question 78
Multiple Choice
Of the eight critical business processes on which supply chain managers must focus,the _____ process presents a multi-company,unified response system to the customer whenever complaints,concerns,questions,or comments are voiced.