Of the eight critical business processes on which supply chain managers must focus,which process allows companies to prioritize their marketing focus on different customer groups according to each group's long-term value to the company or the supply chain?
A) Customer relationship management
B) Returns management
C) Product development and commercialization
D) Order fulfillment
E) Demand management

Question

Quizplus · Accepted Answer

Customer relationship management is designed to identify and build relationships with good customers.

Of the Eight Critical Business Processes on Which Supply Chain