Sara Blakely,founder of Spanx,had to go to department store managers and convince them that women would want to buy her footless pantyhose.Sara's activity to sell her products is best described as _____.
A) mass communication
B) implicit communication
C) personal selling
D) public relations
E) telemarketing

Question

Quizplus · Accepted Answer

Personal selling is the planned,face-to-face presentations in a conversation with one or more prospective purchasers for the purpose of making sales.

Sara Blakely,founder of Spanx,had to Go to Department Store Managers