Allan went to a Web site that sells digital cameras and read reviews of several different models.He has requested more information about a Kodak camera that appeared to meet his needs,but he is not yet willing to give up his search to find the perfect camera.As far as Kodak is concerned,Allan is in the _____ step of the AIDA concept.
A) action
B) attention
C) liking
D) interest
E) desire
Correct Answer:
Verified
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Q89: _ consists of all marketing activities that
Q90: The marketing function that evaluates public attitudes,identifies
Q91: When Ali saw the Apple iPhone at
Q93: The AIDA concept:
A) proves promotional effectiveness is
Q94: Marketers use public relations to:
A) earn public
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Q97: AIDA stands for:
A) attitude,interest,demand,activity
B) attention,interest,desire,action
C) awareness,intent,demand,action
D) avoidance,interest,desire,acceptance
E)
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