Toro offered consumers up to a 100% refund if they purchased a Toro snowblower in the summer and it didn't snow much during the subsequent winter.This is an example of _____ designed to stimulate consumer buying.
A) a sales promotion
B) a public relations activity
C) advertising
D) an implicit communication
E) personal selling
Correct Answer:
Verified
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Q92: Allan went to a Web site that
Q93: The AIDA concept:
A) proves promotional effectiveness is
Q94: Marketers use public relations to:
A) earn public
Q95: To increase its revenues,US Airways has decided
Q97: AIDA stands for:
A) attitude,interest,demand,activity
B) attention,interest,desire,action
C) awareness,intent,demand,action
D) avoidance,interest,desire,acceptance
E)
Q98: All of the following are examples of
Q99: Which of the following outlines a sequential
Q100: Which of the following statements about the
Q101: The particular promotion mix chosen by a
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