The particular promotion mix chosen by a firm for a product or service depends on all of the following EXCEPT:
A) stage in the product life cycle
B) target market characteristics
C) funds available for promotion
D) use of a push or pull strategy
E) size of the company
Correct Answer:
Verified
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A) attitude,interest,demand,activity
B) attention,interest,desire,action
C) awareness,intent,demand,action
D) avoidance,interest,desire,acceptance
E)
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A) assumes that the second
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