Which of the following outlines a sequential four-step process for achieving promotional goals?
A) Communication model
B) Hierarchy of impacts
C) AIDA concept
D) Maslow's hierarchy of needs
E) Schramm's model
Correct Answer:
Verified
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A) attitude,interest,demand,activity
B) attention,interest,desire,action
C) awareness,intent,demand,action
D) avoidance,interest,desire,acceptance
E)
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