The Hunger Games,the first movie in the popular science-fiction trilogy,is being promoted through TV,newspaper,magazine,Web sites,and merchandise.To make sure that all of the promotional messages are coordinated,the studio that produced the movie should use the:
A) integrated marketing communications approach
B) integrated communications management approach
C) AIDA concept
D) interpersonal and mass communications approach
E) coordinated market management approach

Question

Quizplus · Accepted Answer

IMC is the careful coordination of all promotional messages for a product to assure the consistency of messages at every contact point.

The Hunger Games,the First Movie in the Popular Science-Fiction Trilogy,is