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Ads for Yoplait Greek Yogurt Highlight That the Product Has

Question 72

Multiple Choice

Ads for Yoplait Greek Yogurt highlight that the product has twice the protein and three times the calcium of other yogurts.This advertising highlights:


A) a product attribute
B) the creation of brand loyalty
C) how negative consumers' attitudes are modified
D) a product benefit
E) a loyalty reward

Correct Answer:

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