Ads for Brita water filters describe how one Brita pitcher filter can reduce waste by effectively replacing as many as 300 standard plastic water bottles.What kind of an advertising appeal is this ad using?
A) Environmental consciousness
B) Concern
C) Health
D) Profit
E) Admiration

Question

Quizplus · Accepted Answer

The ad is using an environmental consciousness appeal, encouraging consumers to use a Brita pitcher filter instead of single-use plastic water bottles to reduce waste.

Ads for Brita Water Filters Describe How One Brita Pitcher