M&M's famous slogan,"Melts in your mouth,not in your hand," is an example of a(n):
A) unique selling proposition
B) advertising objective
C) basis for lifestyle strategy
D) promotional mix
E) basis for comparative advertising

Question

Quizplus · Accepted Answer

A unique selling proposition is a desirable,exclusive,and believable advertising appeal selected as a theme for an advertising campaign.

M&M's Famous Slogan,"Melts in Your Mouth,not in Your Hand," Is