_____ is the series of decisions advertisers make regarding the selection and use of media that will optimally and cost-effectively communicate the message to the target audience.
A) Promotional implementation
B) Marketing mix planning
C) Media planning
D) Media reach and frequency strategy
E) Media targeted selection

Question

Quizplus · Accepted Answer

In media planning,advertisers much determine which types of media will best communicate the benefits of their product or service to the target audience and when and for how long the advertisement will run.

_____ Is the Series of Decisions Advertisers Make Regarding the Selection