The objectives of a promotion depend on the general behavior of target consumers.
Correct Answer:
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Q5: Manufacturers use trade promotions because they generate
Q6: Loyalty marketing programs are targeted to people
Q7: Personal selling becomes a more important promotional
Q8: With relationship selling,the objective is to build
Q9: Sales promotion offers an incentive to buy.
Q11: Sweepstakes are promotions in which participants use
Q12: When cosmetics company Estée Lauder gives customers
Q13: The first step in the selling process
Q14: With relationship selling the salesperson would spend
Q15: Marketers find it much easier to evaluate
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