The first step in the selling process is approaching the customer and probing needs.
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Q8: With relationship selling,the objective is to build
Q9: Sales promotion offers an incentive to buy.
Q10: The objectives of a promotion depend on
Q11: Sweepstakes are promotions in which participants use
Q12: When cosmetics company Estée Lauder gives customers
Q14: With relationship selling the salesperson would spend
Q15: Marketers find it much easier to evaluate
Q16: Point-of-purchase promotions are seldom used as a
Q17: Relationship selling is more typical with selling
Q18: Manufacturers prefer coupons over rebates,because most customers
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