_____ is marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service.
A) Publicity
B) Sales promotion
C) Promotion
D) Advertising
E) Motivation selling
Correct Answer:
Verified
Q25: Jayson typically negotiates the price with prospective
Q26: The goal of sales promotion (regardless of
Q27: Tara is a salesperson with several satisfied
Q28: To qualify a sales lead,a salesperson must
Q29: The most widely used promotional medium is:
A)
Q31: Before approaching the customer,a salesperson should learn
Q32: If a potential customer has objections after
Q33: Meta Singh is expected to sell two
Q34: In relationship selling,salespeople focus more time on
Q35: Sales promotion:
A) is a publicity tool
B) is
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