One problem with James Vicary's study of subliminal perception is that it __________.
A) demonstrated the validity of the concept of subliminal perception
B) did not prove that people actually bought more colas and popcorn for several months after seeing the movie
C) showed that subliminal stimuli had only very small effects on consumer patterns
D) never happened

Question

Quizplus · Accepted Answer

James Vicary's study of subliminal perception, which claimed to increase sales of popcorn and Coca-Cola through subliminal messages in a movie theater, was later revealed to be a hoax. Vicary admitted that the study never actually took place.

One Problem with James Vicary's Study of Subliminal Perception Is