Using Social Media Effectively

Using Social Media Effectively
Many marketers define their social media objectives around five core concepts: (1) listening--understanding what customers are saying and who those customers are, (2) talking--promoting products/services through conversations with customers, (3) energizing--finding enthusiastic customers and using them to sell to others, (4) supporting--enabling customers to help one another,and (5) embracing--using customers as a source of product innovation.Marketers should also keep in mind that,more and more,customers expect companies to use social media.According to a recent survey,more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves,a whopping 85 percent believe that companies should have an active social media presence.Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to Using Social Media Effectively.Consumers' opinions about the value of social marketing reflect:

A) the decreasing influence of marketing as an important factor in business
B) the fact that paid media is no longer relevant in the marketing world
C) the widespread shift in marketing from one-to-many communication to many-to-many communication
D) marketers' continuing reluctance to wholeheartedly dive into social media
E) customers can be easily manipulated by the onslaught of information available in the social media universe